Why can't more Cease and Desist notices be like this?

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Amp
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Joined: 2008/04/21

http://idle.slashdot.org/story/12/07/23/129216/jack-daniels-shows-how-to...

In short, the cover of a guy's book looks similar to Jack Daniel's label. Rather than send the usual cease and desist, the company lived up to the moniker "Gentleman Jack" by sending a civil and thoughtful letter about it and even offer to help offset some of the costs. Wish some companies would take notes on this.